Aktivitas Humas dalam Menjalankan Media Relations (Studi Deskriptif Kualitatif pada Bagian Humasy dan Protokoler Pemerintah Kota Sibolga)

Abstract

This research contains a study entitled Activities PR in The Run Media Relations (Descriptive-Qualitatif Study in Section Humasy and Protocoler Sibolga City Government). The goals of the research is to know what and how the activities of media relations undertaken by The Sibolga Government Public Relations, the obstacles faced by The Sibolga Government Public Relations in running media relations, what the Sibolga Government Public Relations do to overcome the barriers in implementing media relations. The theory used in this study is a communications, public relations, media relations, and government public relations. The method used in this research is descriptive qualitative, data collection techniques are in-depth interviews and participant observation through a visit to the mayor's office Sibolga , studying the Sibolga Government Public Relations activities in implementing media relations. Informants in this study amounted to 9 ( nine ) informants, ie informants coming from Sibolga Government Public Relations and journalists who have partnered with Sibolga Government Public Relations. It can be concluded that the media relations activities undertaken by the Sibolga Government Public Relations, ie formal activities such as press conferences , the deployment of releases , the press tour , and media visit, and informal activities that coffe morning. Obstacles encountered in implementing media relations ie the resistance of the internal ( public relations ) and external ( reporters ) . The internal barriers encountered which limited human resources and budget, and lack of understanding of the importance of media relations activities of other work units so slightly inhibiting liaison duties in serving the information needed by journalists around the City of Sibolga. The external barriers , the reporter felt very sorry for the switch function room media center as Head of Public Relations that makes reporters do not have room press room. Efforts to overcome barriers such as negative publicity is to do a press conference , a personal approach to the talks person to person .