| dc.description.abstract | The research entitled "Analysis of the Role of the Music Voice of Mobile Food and
Drink Traders in the Context of Sales Promotion in Medan City" is a qualitative
research. The existence of mobile food and drink traders is always accompanied by the
sound of objects or the voice of the seller as the source of the sound. These sounds
indicate the characteristics or identity of each of the voices or voices of the seller to
represent the goods he sells. The creativity of food and drink traders in this study, such
as traders of porridge, soy milk, opak, and fruit, will determine the results that will
characterize identity based on communication to the community. The formulations of
the problems discussed in this study include: 1. What is the form of communication
between traders' music to the community? 2. What is the role of the voice of the
traveling food and drink traders as a medium for expressing the trader's identity? 3.
What is the sound of the trader's music? This research focuses on the approach to the
phenomenon of soundscape, sound science, and communication. To analyze the form of
musical communication, Harold D. Lasswell's early communication theory was used.
To analyze the role of the sound of music and analyze the sound of music, the writer
uses the theory of three levels of music analysis by Alan P Merriam. The method used is
observation, interview, literature study, recording and transcription. This study
concerns the communication of music through the merchant to the listener community
through the media the sound of music can influence and respond, and the occurrence of
changes in the behavior of the listener. The sound of the trader's promotional music is
an aspect of the physical behavior of the trader who must have a relationship with the
community because the purpose of making this promotional music sound cannot be
separated from social behavior as a connoisseur or listener of the work. In addition,
there is a musical sound in which there are identified aspects, namely in the form of
sound notation, intervals, tone areas, determination of basic notes, tempo, dynamics,
melodic formulas that have been described visually. The event of this promotional chant
at the same time states a phenomenon of human musical behavior in everyday life. | en_US |
