| dc.description.abstract | Human need for new information made people highly dependent on the
development of communication technology available. As part of the
communications media, social media has influenced the development of
communication patterns that exist in society. The ease of spreading information
and getting information, making social media not just as a mere communication
media, but is also used as a medium for political purposes. The political process is
done in social media is utilized as a means to socialize, express, influence, and
construct public opinion. The development of social media is also due to the
number of users of social media increases significan annually. One of the political
activity that is currently emerging in social media is the use of social media such
as a venue for political campaigns. Political campaign is an opportunity for a
candidate who wants to occupy positions to attract the sympathy of the public.
The victory achieved by couples Eldin - Akhyar not be separated from the pair's
success in utilizing social media as a media campaign. In contrast to conventional
campaign pattern, in a social media campaign will require creativity to attract the
sympathy of social media users. These factors became the reason researchers to
find out how couples Eldin - Akhyar in utilizing social media in Pilkada Kota
Medan 2015
This research was conducted by using the theory of social media and
social capital, where social media is considered as part of the social capital that is
owned by the candidate in attracting the sympathy of the public. Social media is
the new media that replaces conventional media and serves as environment
interaction between users that generate a relationship. In this study it was found
that social media is used as a communication medium used Eldin couples -
Akhyar to illustrate that this pair is desirable community leaders. In addition
dipegunakan social media as much as possible to overcome the problems in the
election of Medan in 2015, such as black campaign and to attract the support of
their community. The depiction of the image of the ideal figure of the leader in
social media has become one of the social capital that has couples Eldin - Akhyar
in the face of Pilkada Kota Medan 2015. | en_US |
