Strategi Pengembangan Usaha Restoran Ayam Penyet Jakarta di Jalan Dr.T. Mansyur Medan

Abstract

This study entitled “Business Development Strategy Ayam Penyet Jakarta Restaurant Jl. Dr.T Mansyur Medan. “This study aimed to determine the strategy and business development strategy in Ayam Penyet Jakarta Restaurant Jl. Dr.T Mansyur on Medan. The method used is descriptive analytical research data obtained from the primary data and secondary data were then analyzed. Data were analyzed using SWOT and Matrix QSP. The results of this study indicate that the priority strategies that can be applied in developing the business Ayam Penyet Jakarta Restaurant Jl. Dr.T Mansyur Medan is : improving the operational processes of production in anticipation of supply of raw materials production.