Pengaruh Country of Origin dan Persepsi Kualitas Terhadap Minat Beli (Survei Pada Mahasiswa/i Fakultas Ilmu Sosial dan Ilmu Politik Uninversitas Sumatra Utara Pengguna Smartphone Xiaomi)

Abstract

Along with the development of technology and the internet nowadays, man has much produce a range of products that can meet the needs and desires of man, one of which is the product of a smartphone. It currently has a lot of products with diverse brands smartphone launched in Indonesia. The large number of brands of this smartphone, demands manufacturers vying to attract the interest of Indonesia buying by showing the label of the country of origin the perceived quality of the product. This is because Indonesian community likes imported products especially products from developed countries, which is considered reliable in producing quality products and have good products. This research aims to find out and analyze the influence of Country of Origin and the perceived quality on interest in buying smartphone Xiaomi among students Faculty of social and political science University of North Sumatra. This research is quantitative research with the associative approach. Sampling method was purposive sampling with a respondent's number of as many as 100 people respondents. Methods of data analysis used is instruments test, the classical assumptions of multiple regression analysis test, multiple regression analysis test, and hypotheses test. Testing is carried out using the help of statistical data processing software. Based on the results of the study it can be concluded that there was no influence among variable of Country of Origin on interest in buying, there are influence among the variabel of perceived quality on interest in buying, there are influences between variables of Country of Origin and perceived quality on interest in buying. The variables of Country of Origin and the perceived quality providing influence donations of 57.9% to variable of interest in buying.