| dc.description.abstract | Along with the development of technology and the internet nowadays, man has
much produce a range of products that can meet the needs and desires of man,
one of which is the product of a smartphone. It currently has a lot of products
with diverse brands smartphone launched in Indonesia. The large number of
brands of this smartphone, demands manufacturers vying to attract the interest of
Indonesia buying by showing the label of the country of origin the perceived
quality of the product. This is because Indonesian community likes imported
products especially products from developed countries, which is considered
reliable in producing quality products and have good products.
This research aims to find out and analyze the influence of Country of Origin
and the perceived quality on interest in buying smartphone Xiaomi among
students Faculty of social and political science University of North Sumatra.
This research is quantitative research with the associative approach.
Sampling method was purposive sampling with a respondent's number of as many
as 100 people respondents. Methods of data analysis used is instruments test, the
classical assumptions of multiple regression analysis test, multiple regression
analysis test, and hypotheses test. Testing is carried out using the help of
statistical data processing software.
Based on the results of the study it can be concluded that there was no
influence among variable of Country of Origin on interest in buying, there are
influence among the variabel of perceived quality on interest in buying, there are
influences between variables of Country of Origin and perceived quality on
interest in buying. The variables of Country of Origin and the perceived quality
providing influence donations of 57.9% to variable of interest in buying. | en_US |
