| dc.description.abstract | The purpose of this study is to test and find out the influence of people, process
and physical evidence in one by one and simultaneously against consumer
satisfaction in the Next Salon For Men the way Dr. Manyur. The sample of this
research is the consumer Next Salon For Men as much as 92 respondents. The
data analysis used multiple regression analysis, T-test, F-test and analysis of the
coefficient of determination. From the results of the research appear that
influential people significantly to consumer satisfaction because the value t
calculate values greater than 2,654 t 1,987 tables on the level of significant 0.05.
Process effect significantly to consumer satisfaction because the value t calculate
values greater than 3,583 t 1,987 tables on the level of significant 0.05. Physical
evidence effect significantly to consumer satisfaction because the value t calculate
the 6,322 is greater than the value of the table t 1,987 on the level of significant
0.05. People, process and physical evidence simultaneously effect significantly to
consumer satisfaction because the value F count value greater than 13,970 F table
2,71 on the level of significant 0.05. The magnitude of the influence of people,
process and physical evidence simultaneously against consumer satisfaction in the
Next Salon For Men is 32,3% and 70,7% the rest is influenced by other variables
that are not addressed in the research | en_US |
