Pengaruh Kualitas Pelayanan, Harga, dan Konsumen Terhadap Loyalitas Pelanggan Jasa Transportasi Tujuan Medan-Sidikalang (studi pada CV.PAS)

Abstract

This study aimed to determine the effect of the variables of service quality, price, and customer satisfaction to customer loyalty partially variable. The study was conducted on a customer-Sidikalang transport CV.PAS Medan. Sampling using purposive sampling method. Questionnaires were administered to transport customers CV.PAS, Medan-Sidikalang. Tests using SPSS 16.0. The results suggest that the influence of service, price and customer satisfaction to customer loyalty is significant. The results of the partial test (t-test) showed that the quality of service (X1), price (X2), and customer satisfaction (X3) positive and significant impact on customer loyalty (Y3) on transport CV.PAS.Hasil simultaneous testing (Testing f) indicate that the quality of service (X1), price (X2), and customer satisfaction (X3) together (simultaneously) in a positive and significant impact on customer loyalty (Y1), the Transport CV.PAS amounted to 88.4% and the remaining 11.6% is influenced by other factors not included in this study. While the R value of 0.892 indicates that the quality of service (X1), price (X2) and customer satisfaction (X3) on customer loyalty (Y) have a relationship as very closely.