Perubahan Perilaku Perokok di Karenakan Peringatan Bahaya Merokok Melalui Media Gambar pada Kemasan Rokok

Abstract

The research objective is to determine changes in the behavior of smokers after the hazard warnings on cigarette packs, which use media images in the district. Medan Area. and To find out how much change in the number of smokers after the warning of the dangers of smoking with media images that show the risk of damage to health caused by smoking on cigarette packages. Socialization is the impact on tobacco products on the health of both the health of smokers and people who are around smokers as well as the impact and effects of the use of tobacco products that are dangerous to health. Methods that researchers use research is a descriptive study with a qualitative approach. A qualitative approach can be interpreted as an approach that generates the data, writing, and behavior can be from what is observed. A qualitative approach is also intended to understand the phenomenon of what is experienced by research subjects holistically (whole) example of the behavior, actions and motivation of others. Results of this study demonstrate that changes in consumer behavior can be made after a more in-depth understanding of the effect and impact of the use of the product for smokers and the people around the smoker. Recommendations as an input that can give readers researchers recommend that the packaging information dissemination dangers of smoking must be done to continue to remind consumers of the dangers of smoking for smokers and nonsmokers.