| dc.description.abstract | The marketing system in influencing consumer purchasing decisions
nowadays should be able to apply the marketing 3.0 concept that is value-driven
marketing, Green marketing consisting of green product, green price, green
promotion, green place is a marketing strategy by lifting The value of the
environment to influence consumer purchasing decisions.
This study aims to determine the effect of green marketing on the decision
to buy low cost car green car on Toyota agya consumers in the city of Medan. The
sampling technique using simple random sampling technique with the number of
samples of 100 people
The test results obtained tcount 7.143> t table1,987 and the value of
significance 0,000 <0.05 and positive value 0.599, this proves that the hypothesis
Ho rejected and Ha accepted. In the test results of determination coefficient
(adjusted R square) of 0.342 or 34 , 2%, so it can be seen that the influence of
independent variables on the dependent variable in this study amounted to 34.2%
and 65.8% explained by other factors not examined in this study. | en_US |
