| dc.description.abstract | Developments that occur in the current era of globalization, causing the
growth of various businesses such as coffe shop. The changing behavior patterns
of the community make coffee shop one of the promising business opportunities.
In this study the authors use price, location and lifestyle as independent variables
that will be examined how the effect on purchasing decisions.
This study aims to analyze and test how much influence the price, location
and lifestyle to the purchase decision on Biji Hitam Berastagi. Retrieval method
that is used is the simple random sampling. The sample in this research is 100
people respondents.Methods of analysis used is the method of quantitative
analysis that includes a test of validity, reliability test, test the assumptions of
multiple regression analysis, classical, hypothesis testing through the test of t and
F-test, as well as analysis of the coefficient of determination.
Data which has filled test validity; test reliability and test assumption
classical tillable thus producing the regression equation is as follows :
Y= 11,955 + 0,253 X1 +0,042 X2 + 0,841 X3 + e
Where variable decision purchase (Y), price (X1), location (X2), and
lifestyle (X3). The testing of hypotheses test using T show that price, location, and
lifestyle influential insignificant of the decision purchase. Through test F can be
known that prices, location and lifestyle influential insignificant of the decision
purschase. A coefficient of determination seen on adjusted R Square of 0,382
show that 38,2% variable decision purchase can be explained by variable price,
location, and lifestyle the remaining 61,8% described by variable another not
investigated in this research. | en_US |
