Komunikasi Pemasaran Bisnis Online Melalui Aplikasi Media Sosial Instagram (Studi pada Bisnis Online “Parnasib_etnik”)

Abstract

This study titled Online Marketing Communications Business through Social Media App Instagram (Study on Online Business Parnasib_Etnik). This research is motivated by the Internet is used to meet the needs of life through the use of social media. The purpose of this study was to determine marketing communications conducted by Parnasib_Etnik through social media. The theory is considered relevant by the researchers for this study is the Marketing Communications, Business Online, Online Marketing and social media. The method used in this research is descriptive qualitative, where researchers are trying to describe and analyze the specific data obtained in the field in accordance with a focus issue to be observed. Information and data obtained by researchers through interviews with the owner and marketer of online business products are the object of research as well as through observations made during research activities take place. Marketing communications conducted by Parnasib_Etnik using a process in which the determination of the idea of the message, the message is posted in a photograph through a social media marketing via Instagram that instagram. communications easy, positive impact and has a very large role for online businesses Parnasib_Etnik. Although the use Instagram features that have not been up yet another feature that has a large impact. Based on this research can be concluded that there are no obstacles encountered by online shop owners take advantage of Instagram as a medium for marketing communication products. In addition to a way of operation is easy, the cost is simply the cost of connection to the internet. Instagram always updating all existing features to make it more attractive and profitable users.