Pengaruh Corporate Social Responsibility (CSR), Terhadap Citra Perusahaan (Studi pada PT. Telekomunikasi Indonesia, Tbk Medan)

Abstract

This research was conducted at PT. Telekomunikasi Indonesia, Tbk Medan Witel West Sumatra. The decline in the image of PT.Telkomunikasi Indonesia, Tbk Medan related community service performed unsatisfactory. The decline is in contrast to the awards received by PT. Telekomunikasi Indonesia, Tbk Medan is Indonesia CSR Award 2008. As a company strategy to create a program that aims to empower people through SMEs and commonly referred to INDIPreneur (Indonesia Digital Entrepreneur). Based on the above, the authors are interested in conducting research on the influence of CSR programs to company image. The purpose of this research is to find out how the implementation of CSR and INDIPreneur program does affect the image of the company or not, to know the perspective of the public, the researchers gave questionnaires to 60 allegations of any form of SMEs who take the program INDIPreneur. To determine the positive and significant effect, the method used by the author is associative with quantitative approach. Based on research by the author, it can be proven that the Corporate Social Responsibility (variable X) has the effect of 31.3% of the Company Image (variable Y). While 68.7% is influenced by other variables not examined by the author. The results showed that the Corporate Social Responsibility (CSR) has a significant positive effect on the image of the company, which means that the CSR activities undertaken by PT. Telekomunikasi Indonesia, Tbk has an important role in enhancing the image of the company.