Strategi Pengembangan UKM Melalui Analisis SWOT pada Bengkel Firdana Service di Desa Tawar Sedenge, Kecamatan Bandar, Kabupaten Bener Meriah

Abstract

In the middle of 1997. The state aconomy suffered a prolongled financial crisis. Realizing that, the small and medium enterprises (SME) was the best solution because SME can created jobs that can reduced the problemof unemployments in Indonesia. Firdana repair car Service is one of growing SME in Bener meriah. Especially in Bandar Sub-district. In this modern Era four-Wheel transpaortation (Car) have become a fundamental requirement for upper middle class society. It's proved by increasingly demanded the number of new and used car every year. With high rated grow of the car, that's mean the rated of car damage can be even more because of the oppurtunity was not wasted ny SME Firdana reapir car service. In that location also contained a similar business, this repair car service needs a strategy to always competitive and can more develop the business then others competitors. To create a business development strategy, it's need SWOT analysis, in which, in analyze with using SWOT it will be used grouping internal and eksternal factors of business, then the stage of EFAS, IFAS, Cartecian diagram and SWOT matriks, then phased the business development strategies that have been implemented. The form of research that have been used in this research was used descriptive kualitatif method. Informant in this reasearch was set into two, namely, key informant and main informant. If looked from source of the data, then the data collection it used the primary and secondary sources. And tehnique analysis the data in this research was used. SWOT analysis, there are identification and classification of internal and eksternal factors. To find out the strength, weakness, opportunities and threats, then analyzed to determined the condition of firdana car repair service and then to formulated the development of strategy to be implemented. The result of this research showed that firdana car repair service was in quadran I. In cartesian diagram where the strength high than weakness and opportunities was high than threat. Based on SWOT analysis, the strategy that can be applied to firdana repair car service is an strategy that supported with an agresif policy, in firdana car reapair service was diversification strategy, penetration market, and four alternative strategy SO ( Strength Opportunity)