Analisis Kinerja Manajemen Melalui Pendekatan Metode Balanced Scorecard (Studi Kasus Pada Rumah Sakit Haji Medan)

Abstract

Performance measurement is an essential thing for a company. To become the winner in this global competition world, the company has to show a performance improvement from period to period. Recently, financial performance measurement is not enough to reflect the real business performance. That why Kaplan developed Balanced Scorecard Concept. In dead, the Balanced Scorecard Concept is a concept in translating strategy into action to achieve organization’s gool in the long term. The action is measured and controlled continually. Many problems a difficulties which occur on the implementation of the concept could became opinion and suggestions for some companies who want to implement the Balanced Scorecard. However, Balanced Scorecard will help organizations (companies) to measure their performance more comprehensive and accurate. Research conducted by collecting data during three years, is from year 2010 to 2012, using comparative analysis in which researchers evaluated hospital performance between periods and compared with the previous target has been set and then given a score according to the criteria. Data were obtained through library research, secondary data Haji Hospital of Medan. Financial performance measurement viewed from the Return on Investment, the customer perspective views of customer acquisition, internal business process perspective using Gross Death Rate and Bed Turn Over. While for learning and growth perspective views of employee productivity.