| dc.description.abstract | The world's fastest-growing businessesis a challengeanda threat
tobusinessesin order towin the competitionandmaintainthe viability oftheir business.
Customer satisfactionis paramountthatusedtoattractfuturecustomerstoday.To
attractcustomers requireda satisfactory priceandgood quality servicesthatcanlead tothe
satisfactionofthe consumer. Seeing thesuccess of the businessdependsonthe buyer,
thenthe business mustestablisha good relationshipwithcustomersthrough the provision
ofservicesandaffordable pricesto satisfy customers.
Prices can be defined number of things that are exchanged in barter or sale, in
order to obtain something other. Quality of service is the overall traits and
characteristics of a product or service in terms of its ability to meet the needs that
have been determined or latent, with emphasis on the orientation meeting customer
expectations for a gain suitability for use. customer satisfaction is the top customer
response fulfillment.
This studyaims to determinethe effect of priceandqualityof serviceto customer
satisfaction, especially customers inAsanShoeStore, which is locatedon Jl.
Singamangaraja-Simpang lemonade, Medanengaged in
theRetailwhichsellsvarioustypes ofshoes. This study isa direct(field). The data used
areprimary datacollectedthroughquestionnaires, interviewsandobservation. While
thesample selectionusingpurposivesamplingmethod. The data were
analyzedquantitativelyby usingmultiple regression analysis.
This study concludes that the variables of price and service quality and
significant positive effect on customer satisfaction Asan Shoe Stores. Results of these
tests produce the coefficient of determination (R2) of 0.467 which means that the
price and quality of service capable of influencing customer satisfaction Asan Shoe
Stores That is 46.7%. That is, the price and quality of service are not the only
variables that affect customer satisfaction, but there are other variables besides
mempengaaruhi independent variable in this study. | en_US |
