Pengaruh Pelayanan Terhadap Kepuasan Konsumen (Studi pada PT. Siar Haramain International Wisata)

Abstract

For entrepreneur focusing on travel solutions, service is a precious intangible main need to maintain the business. Because an optimum service is one of the means to achive customer satisfaction, on service aspect, facilities and basic facilities. Role of service can also help travel agents to keep surviving with others competing on the same kind of business through consumer loyalty achieved by the products marketed. This research aims to understand the influence of service towards consumer satisfaction towards PT. Siar Haramain International Wisata, and the object of this research are the consumers who uses the services/buys travel tickets through PT. Siar Haramain International Wisata by sampling 100 consumers. Research method used was quantitative type/datas in numbers and using associative descriptive analysis by the means of method data analysis technique. The result of this research shows that the service given by PT. Siar Haramain International Wisata affected positively and significantly towards consumers satisfaction.