Strategi Pengembangan Usaha Pada Jasa Warung Internet GINPI Perumnas Simalingkar Medan

Abstract

Information technology ( IT ) is now developing very rapidly . At present , the world has known a technology called the Internet . Through the Internet , people can communicate with others who are in different parts of the world . Indonesia as a developing country , has a very high need for information , and one of the tools to obtain the information that is felt most appropriate is the Internet . Fulfillment will access cheap and fast Internet today can only be granted by internet cafes. Some Internet access technology is now reported provide low cost too , if observed , it remains expensive . The price of computers , both hardware and software , it is still not affordable by the majority of our society so that the need for internet cafes will always be there . Especially in the field of online gaming . More advanced development of the era , internet customers who try a site where the site is a game site that links Internet network throughout the world . So it can play the game in a virtual world . Therefore , the opportunity was not wasted by GINPI Internet point . By opening a special internet cafes online games . At the site there are also internet cafes internet cafes similar businesses . Internet point is necessary to have a strategy to remain competitive and to further expand its business even compared with its competitors. To create a business development strategy is needed SWOT analysis, where the use of SWOT analyzes, will be the stage grouping of internal and external factors of business, then stage EFASIFAS, Cartesian diagrams, and SWOT Matrix. After that, finding business development strategies that can be applied. The results showed that GINPI Internet point is located in quadrant I. In Cartesian diagram where greater strength than Weakness, Opportunity and Threat greater than. Based on the SWOT analysis of the strategies that can be applied GINPI Internet point is a strategy that will support aggressive. Strategies that support an aggressive policy on Internet point is GINP ID iversification and Market Penetration Strategies, as well as four alternative strategies SO(Strength Opportunity).