Analisis SWOT dalam Upaya Pengembangan Bisnis Meubel di BM. Suka Piring Medan

Abstract

Along with the development of global and local situations that are less profitable for the business world, companies today are required to be more innovative and creative in competing, including furniture businesses BM. Suka Piring. Consumer behavior that requires the company to be more responsive in anticipation of demand. Without smart planning strategy the company's manufacturing system is not able to compete in the business duna at the present time. Therefore, manufacturing companies must be able to develop strategies and concrete steps and the right to compete in order to survive. The purpose of this study was to determine the environmental condition of the internal and external environment BM furniture business. Dishes like and to determine the right strategy in BM furniture business development efforts. Dishes like to be able to survive and compete with other similar businesses. And determine the business strategy of the company diterpakan based SWOT analysis diagram, IFAS, EFAS. Form of research used in this study was descriptive using qualitative data analysis. Methods of data collection by observation, interview, kand Tudi documentation. Analysis using matrix method IFAS and EFAS, IFAS + EFAS matrix incorporation, quadrant SWOT and SWOT matrix. The results show that the current internal capabilities BM furniture business. Dishes like inadequate for a large market opportunity, so in need of holding the increase in the internal environment in order to survive. Based on the analysis that applied the right strategy is an aggressive strategy or growth strategy, which can increase sales volume and expand market share by increasing its weaknesses to deal with a large market share.