Analisis Strategi Pengembangan Usaha Kecil (Studi pada Kripik Ubi Mak Atik)

Abstract

Businesses potato chips is one of the business undertaken by Mak Atik in earning to meet everyday needs.This effort has been six years survived by producing and selling snacks potato chips. This research was conducted in potato chips business Mak Atik jl. Marelan pasar1 rail. The reason researchers took the title Analysis of Small Business Development Strategy for the Ati Mak productive effort (many fans to buy their products). The problems to be studied first. Strategies can be applied to what potato chips Mak Enterprises Atik in developing a business, 2. Internal factors whatever the strengths and weaknesses of potato chips Mak Enterprises Atik in achieving its objectives, 3. What are the external factors into the opportunities and threats to the business activity berepengaruh Mak Atik potato chips.The method used is a qualitative method. As for the interview sample are business owners and employees as many as 5 people and consumers who come in as many as 50 people. Data obtained from observation, interviews, and library research. The results show that the strategy can be applied to small businesses Mak Atik potato chips are 1. Strategies that can be applied to business Mak Atik potato chips for enterprise development is a SWOT analysis, which is to offer a quality product at an affordable price in accordance with the wishes of consumers and maintain a friendly service to maintain customer loyalty. 2. Internal factors are the strengths and weaknesses that affect business development in potato chips Mak Enterprises Atik. The power factor is composed of Strategic Location, affordable, adequate facilities, equipment to help complete production process, product quality, employee-friendly to consumers, employees were disciplined. Factors weakness consists of products do not have a brand, promotion less, do not have the financial statements, the lack of training of employees, and number of employees are still little. And 3.External factors into opportunities and threats affecting enterprise development in potato chips Mak Enterprises Atik. Chance factor consists of the low bargaining power of suppliers, the people whose hobby snacking, the development of technology from year to year. Threat factors consist of the emergence of new competitors, and the number of substitutes.