Analisis Strenght Weakness Opportunity Threats (SWOT) pada Usaha Peternakan Ayam Broiler Pak Lagan Di Lubuk Sakat, Pekanbaru

Abstract

Broiler chicken farm is an agribusiness business in fowl field farm that can be found in some region in Indonesia. Pak Lagan's broiler chicken farm is a commercial chicken farm business that located in Lubuk Sakat, Pekanbaru. This Pak Lagan's broiler chicken farm has been running for two years, but it's not yet know clearly about what are its strength, weakness, opportunity, and threat. with this condition, Pak Lagan's broiler chicken farm will analysis their strength, weakness, opportunity, and threat to know the development strategy for their business. The purpose of this research is to knowPak Lagan's broiler chicken farm internal factor and external factor to identify the right development strategy for this business. The research method that used in this research is descriptive method with qualitative data. The informan in this research were all parties that involved in this business. The two obtain data method that used in this research are interview, observation, and documentation. Analysis data thechnique that used is analysis SWOT. The research result showed that Pak Lagan's broiler chicken farm already has their own development strategy. The development strategy of Pak Lagan's broiler chicken farm are: a). Utilizing a rapid turnover of capital for long-term and short-term development. b) Using marketing that definitely in selling the main products that have been properly maintained. C) Has a strategic location that is easily to access in the maintenance process. d) Has a location that far away from residential areas to anticipate the spread of the disease. e) Using the rapid turnover of capital for anticipation of the increase in raw material prices.