Analisis Kebijakan Bisnis dalam Upaya Meningkatkan Volume Penjualan Usaha Mikro Kecil Menengah UD.Rezeki Baru

Abstract

Success in establishing and implementing business Policies come from a good strategic management process. An increase in the volume of sales is the expected end result of any business in terms of whether the business suffered a profit or not. As for the purpose of penetian is to provide a description of the product, pricing policy, promotion and selection of place in increasing the volume of sales in 2011-2013, which was held on UD. Rezeki Baru Pelajar Street Medan. The marketing mix is one of the important things that can give birth to a business policy that is right for a company. According to Koetler and Armstrong (2003: 78) the marketing mix is a series of tactical marketing tools that can be controlled product, price, place, promotion of combined by the company to produce the desired response company in the target market. Koetler (2000: 195) the sales volume of goods that are sold in the form of money for a certain period of time and it has good service strategy. This research was conducted by using descriptive and qualitative approachment. It applied Purposive Sampling as a part of Non Probability Sampling technique. There were 13 informants for this research who were divided into key informant, main informant and additional informants. In order to analyze the data, this research also used reduction, display and verification data technique. In general, UD.Rezeki Baru applied business policy in marketing mix. Applied business policy is not officially written, nevertheless orally notified by yhe owner to all employees. This research indicates that marketing mix able to increase sales volume at UD.Rezeki Baru from 2011 to 2013. The most business Policies play a role in increasing the volume of sales is a product that includes variations of the product and the size of the product packaging . Promotion policy is a policy that needs to be increase by UD.Rezeki Baru to further improve the sales volume.