Pengaruh Pelayanan Prima Terhadap Loyalitas Konsumen (Studi Kasus pada Usaha Pangkas Exclusive di Jalan Karya Wisata Medan)

Abstract

The background of this research is, currently business presence is increasingly important in the community. Because of that, many ways who business did to give their best service so the business wil get the loyality from the consumer. There is one way who business did to satisfy the consumer, is by Excellent Service. This research is to indentify and analyze Effect of Excellent Service on Consumer Loyality. In Exclusive Barbershop at Karya Wisata Street Medan. The sampling technique used is non probability sampling with accidental sampling method, with the sample size is 100 respondent. The data analyze method used to answer the hipotesis from this research is with simple linear regression, test t, and R2 coefficient determinant. The result of this research show the Excellent Service variable is positively effected on Exclusive Barbershop Loyality Consumer. From the result of this research, the writer give some advice for Exclusive Barbershop to increase the cost strategic and adding more good specific facility for hold the loyality of the consumer.