Analisis Presepsi Masyarakat Kota Medan Terhadap Biaya Administrasi Perbankan

Abstract

The purpose of this research aims to see the perception of the public of Medan to the administrative costs of banking. Perception of society in terms of willingness and ability to pay administrative costs. The administrative cost is part of the banking service system is increasing and increasingly taken into account along with economic growth as well as the bank continues to support the financial system better. The research uses primary and secondary data in the process of completion, supported by the literature and distributing questionnaires to the respondents to target research that banking customers in the city of Medan. The results indicates that most of the respondents still do not know the exact number of bank administration fees they have to pay. Many also of customers who memeiliki revenue was more than enough for a month and can afford to pay the administrative costs, but still reluctant to want to pay an administration fee set by the bank. In general, respondents are more willing and able to pay the administrative fee based on their reasonableness ie at the price of IDR 5,000-10,000