Pengaruh Kualitas Pelayanan (Service Quality) terhadap Kepuasan Mahasiswa Fakultas Ekonomi Universitas Medan Area

Abstract

Medan Area University (UMA) is one of the prominent private universities in North Sumatera which has good and positive service quality and always maintains students' satisfaction and its Faculty of Economics (FE) has proved its contribution to the students' satisfaction. This study is focused on the Faculty of Economics students. The objective of the study is to find out and to analyze the influence of service quality on the students' satisfaction at the Faculty of Economics, UMA. The study used descriptive quantitative method with explanatory approach. The population was 493 students, and 83 of them were used as the samples, using simple random sampling technique. The data were analyzed by using multiple linear regression analysis. The result of the study showed that, partially, service quality had positive and signifLCan1 influence of students ' satisfaction.