Peran dan Fungsi Public Relation dalam Membantu Kelancaran Pelaksanaan Event Erigo Tour 2022 Plaza Medan Fair oleh PT. Idea Solusi Indonesia

Abstract

Public Relations has a major role in organizing corporate activities related to internal and public relations. Public Relations aim to create trust and build a good relationship between an organization and its people. This study is entitled The Role and Function of Public Relations in Helping the Smooth Implementation of the 2022 Erigo Tour Plaza Medan Fair by PT. Idea Solusi Indonesia. This study aims to find out and describe how Public Relation's Role and Function in Helping the Smooth Implementation of the 2022 Erigo Tour Event Plaza Medan Fair by PT. Idea Solusi Indonesia. This study used qualitative descriptive methods using data obtained from interviews, personal records and other official documents. The results obtained from this study are that the role and function of public relations are very helpful for PT. Idea Solusi Indonesia in helping to conduct the 2022 Ergo Tour Event at the Plaza Medan Fair. Public Relations' function in this study emphasizes two-way communication and regulates the flow of publication information in internal and external contexts to create a harmonious relationship, draw closer to the customer both digitally and directly, and conduct evaluation meetings to review the expected extent of the coorporate image from customer. Public Relations' role in the study internally was to establish an interactive communication network between all the management involved and the entire crew, conduct an evaluation as a continuation of the meetings that have been conducted and provide solutions to any problems that arise, and help improve the sense of belonging to the crewteam. As well as externally as lobbying and monitoring, publicity, and personal contact with customers.