Aktivitas Publikasi Instagram @anakusu terhadap Pencitraan Universitas Sumatera Utara

Abstract

This research is entitled The Publication Activity of Instagram of @anakusu on Imaging the Universitas Sumatera Utara. This study has a focus on discussing the relationship between publication activity from social media Instagram @anakUSU and imaging at the University of North Sumatra. Public relations plays a role in supporting management efforts and fostering excellent internal and external relations and has a positive reciprocal effect. The @anakUSU Instagram account publishes a lot of information about the University of North Sumatra, the material is always up to date, and the posts are unique and entertaining so they attract attention. The research respondents were 100 students of Communication Studies Faculty of Social and Political Sciences, University of North Sumatra. The sampling technique was accidental with data collection carried out through distributing questionnaires. The results of the study show that publication activities can have a significant effect on image. From the results of the correlation test, the rho value was 0.780.