Pengaruh reward terhadap kinerja driver gojek di Kota pematangsiantar

Abstract

The phenomenon of online-based motorcycle taxis is widely discussed by the public in this age of globalization because it makes it easier for people to reach out by downloading applications and placing orders using only smartphones, both Android and iOS systems. This is because an increasing number of business fields rely on technology and the internet. The purpose of this study is to ascertain how rewards affect the performance of Gojek drivers in Pematangsiantar City. The subjects used in this study amounted to 156 Gojek drivers in Pematangsiantar City. This study uses quantitative research methods. The data collection method in this study used a Likert scale consisting of a performance scale and a reward scale. This study uses a simple regression analysis method. The results of this study indicate that there is a positive influence between rewards and performance on Gojek drivers in Pematangsiantar City, so the hypothesis in this study is accepted. A total of 41.8% of the performance (Y) is influenced by the incentives variable (X), while the remaining 58.2% is influenced by other variables not included in this study.