Penerapan Teori Delone dan Mclean dalam Mengukur Keberhasilan Online Marketplace Tokopedia pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis (FEB) Universitas Sumatera Utara (USU)

Abstract

This study aims to measure the effect of system quality, information quality, and service quality on the Tokopedia online marketplace success among undergraduate students at the Faculty of Economics and Business, Universitas Sumatera Utara. This study is a quantitative approach with a cross-sectional and survey method. The population of this study includes all active regular undergraduate students on Faculty of Economics and Business, Universitas Sumatera Utara, and a total sample of 316 students. The data is gathered using an online questionnaire. The results of this study indicate that system quality, information quality, and service quality have a positive and significant effect on the Tokopedia online marketplace success. This study points out that improving system quality, information quality, and service quality is the best strategy for Tokopedia to gain success.