Pengaruh Latar Belakang Keluarga, Gaya Hidup, dan Pergaulan Terhadap Minat Berwirausaha (Studi pada Generasi Muda (Gen-Z) di Kota Medan)

Abstract

The younger generation is expected to be able to make changes because they are considered to have the highest level of productivity. Limited employment opportunities urge the paradigm of the younger generation from an employee mindset to an entrepreneur mindset. Parents who support their children to try new activities will help develop a sense of capability in children when faced with challenges. So, the role of the family is important in growing a child's interest in running entrepreneurship. The lifestyle of many young people who want freedom in terms of socializing and in determining career interests, most people choose their career interests as entrepreneurs. Association indicates the extent of the network of friends who are very appropriate to be used in entrepreneurship. This study aims to determine the effect of family background, lifestyle, and association on interest in entrepreneurship in the younger generation in Medan City. The influence between (X1), (X2), and (X3) will be analyzed partially and simultaneously on the interest in entrepreneurship. This study uses a quantitative method with an associative approach. The sampling technique is Nonprobability Sampling and involves 100 respondents. Primary data is obtained directly by distributing questionnaires through a google form, while secondary data is obtained through a literature study. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that the family background variable (X1) does not influence the interest in entrepreneurship, and the lifestyle variable (X2) and association (X3) significantly influence the interest in entrepreneurship. However, family background (X1), lifestyle (X2), and association (X3) together (simultaneously) affect the interest in entrepreneurship (Y). The coefficient of determination test shows that there is a fairly close relationship between family background, lifestyle, and association with an interest in entrepreneurship with an R-value of 0.904. Through the Adjusted R-value, it is also known that the variables of family background, lifestyle, and association with an interest in entrepreneurship contribute 81.2% while the remaining 18.8% is influenced by other variables not examined in this study.