Analisis Kinerja Syahbandar terhadap Penerapan Standar Operasional Prosedur (Sop) dalam Meningkatkan Strategi Kinerja Kesyahbandaran Pelabuhan Perikanan Samudera (Pps) Belawan

Abstract

Belawan Ocean Fishing Port has a public service agency that played a role in monitoring and security as well as checked fishing vessel documents before making a voyage called Harbormaster. The purpose of this study is to determine the effect of harbormaster on application standard operating procedures and created alternative strategies to improve port performance at Belawan Ocean Fishing Port. This research is conducted from October to November 2022 using the multiple linear regression analysis method and SWOT analysis. The results of the multiple linear regression analysis showed that the variable quantity of work did not affect the application of standard operating procedures, while the variables of quality of work and timeliness had an effect on the application of standard operating procedures. The results of the SWOT analysis showed that the performance of the harbormaster is in the quadrants Growth Oriented by taking advantage of existing opportunities and internal strengths owned by harbormaster. An alternative strategy could be implemented in harbormaster is conducted actively coaching activities for investors or fisheries entrepreneur by improving harbormaster services, so that it is expected to be able to develop business in the fisheries sector in a sustainable manner, because Belawan Ocean Fisheries Port is the largest fisheries center in North Sumatra.