Pengaruh Creativity Habit dan Design Thinking Terhadap Human Capital di Bank Mandiri Area Medan Balaikota

Abstract

Human resources are significant for companies as valuable assets that other human resources cannot easily replace. In addition, employees are also individuals who spend a lot of time every day in their work and influence the company's success. So the success or failure of the company depends mainly on the human resources themselves. This study aims to determine the influence of Creativity Habits on Human Capital in Bank Mandiri Medan Balaikota Area, Design Thinking on Human Capital in Bank Mandiri Medan Balaikota Area and the next goal is to determine the influence of Creativity Habit and Design Thinking together on Human Capital in Bank Mandiri Medan Balaikota Area. The research method used in this study is associative research with a quantitative approach using survey methods, where the author distributes questionnaires for data collection. The population in this study is employees at Bank Mandiri Area & Medan Balaikota Branch. The sample in this study uses the Nonprobability Sampling method with purposive sampling techniques. The sample of respondents in this study became 50 employees of Bank Mandiri Area & Branch Medan Balaikota Unit General Affairs (GA) & Funding. The data analysis methods used are validity tests, reliability tests, classical assumption tests, multiple linear analysis, partial tests, simultaneous tests and determination tests. Based on the results of this study shows that Creativity Habit and Design Thinking have a significant effect both partially and together with Human Capital. This shows that the higher the value of Creativity Habits and Design Thinking, the higher the value of Human Capital. This shows that Creativity Habit and Design Thinking have a unidirectional relationship with Human Capital.