| dc.description.abstract | Marketing strategy is very important for banks because in marketing their
products to the public or customers, marketing strategy efforts are needed to
obtain a large number of customers. This study aims to determine the marketing
strategy of BTPN KC Medan in increasing pension credit customers. This
research uses descriptive qualitative research with primary and secondary data
sources. The results of the research obtained the development of pension credit is
now in an upward condition, marketing strategies to increase BTPN KC Medan
pension credit customers include product strategies such as having their own
advantages, price strategies are carried out by equalising loan interest rates with
other competing banks, and promotional strategies carried out include sales calls,
direct visits, offering pension credits to dapen-dapen, establishing cooperation
with dapen administrators and going to the field to interact and communicate
directly with customers. The constraints of the marketing strategy faced are the
many competing banks engaged in the pension sector and the solution to
overcome these obstacles is to strengthen cooperation and increase friendship
with dapen officers. | en_US |
