Second Account Instagram sebagai Panggung Belakang (Studi Deskriptif pada Generasi Z Kota Medan)

Abstract

This research is intended to explain why and how Generation Z of Medan City uses second accounts as a backstage, as well as find out whether all generation Z of Medan City who have a second Instagram account use it to display the back stage or another side of themselves. The method used in this study is a descriptive method with a qualitative approach. Data collection techniques are carried out through observation, interviews, and literature studies. Informants in this study were determined using purposive sampling techniques, namely by interviewing 10 informants who were related to this study. The interpretation of the data in this study uses Erving Goffman's Dramaturgical Theory to analyze the use of the second Instagram account as a backstage in Generation Z of Medan City. The results of this study show that the majority of generation Z use second accounts as a medium to display the back stage or another side of themselves, which is only followed by the closest relatives without fear of judgement from others. Generation Z uses the second account as a place to show another side of itself that cannot be shown to everyone on the first account, as a place to unwind by viewing the content of fellow second account users, and also as entertainment sharing hobbies and fun. However, among the many generation Z who use second accounts as their backstage, there are some Instagram users who use second account to find out about someone (stalking) and use it as a backup account from their main account.