Strategi Pemenangan Alfriansyah Ujung dalam Kontestasi Pemilu Anggota DPRD Dairi Tahun 2019

Abstract

Political marketing is a series of planned activities, strategic but also tactical, with long and short term dimensions, to spread political meaning to voters. Basically, political marketing is a political campaign strategy to form a certain set of political meanings in the minds of voters. It is this series of political meanings that will lead voters to choose existing candidates, starting from being formed in the voters' minds until then becoming the orientation of the voters in determining their choice. Elections are an interesting thing from a marketing perspective, namely the application of marketing logic in the world of politics which is based on democracy which is a condition for freedom of competition between candidates. Whereas when there is no competition or the situation is not that difficult, then marketing is not needed or not needed. Conversely, when there is a lot of fierce competition, marketing becomes very important to implement