Pengaruh Persepsi Kemudahan Penggunaan dan Kemanfaatan terhadap Minat Penggunaan Aplikasi Dana di Kota Kabanjahe

Abstract

Current development contributed to the development of information technology which has changed the payment system which is usually made in cash to a cashless payment system. DANA introduced payments through digital wallets (e-wallet), as well as non-cash and non-card transactions. The ease of use of a system will provide benefits if users feel that using the DANA e-wallet can improve performance. The purpose of this research is to find out whether perceptions of ease of use and usefulness affect the interest in using the DANA application in Kabanjahe City. The influence between the perceived ease of use and usefulness variables will be carried out partially and simultaneously to increase interest in use. This study uses quantitative research with an associative approach. Sampling using purposive sampling technique using 100 respondents as the research sample. Primary data in this study were obtained from distributing questionnaires through google form, and secondary data obtained through literature study. The analytical method used is validity test, classical assumption test, reliability test, multiple linear regression analysis and hypothesis testing. The results of the study show that the perceived ease of use variable (X1) and the usefulness variable (X2) have a positive and significant effect on interest in use (Y). Based on the results of the determination test, it was found that the correlation coefficient (R) was 0.521, this means that 52.1% of consumer interest in using DANA Applications can be influenced by Perception of Ease of Use (X1) and Perception of Benefit (X2). While the remaining 47.9% is influenced by other variables that are not included in this study.