Implementasi Corporate Culture Akhlak dalam Upaya Meningkatkan Kinerja Karyawan di Masa Pandemi Covid-19 (Studi pada PT Jasa Marga Belmera)

Abstract

Corporate culture is defined as values or norms applied in an organization that are used as a guidance for behavior by its employees. BUMN are state-owned companies that must continue to maintain their existence so that they are not inferior to other private companies. BUMN made several innovation efforts so that later the company would have a competitive advantage and improve the performance of BUMN in the past. One of the action that have been made by BUMN is transformation in the human capital. Based on the Circular Letter of the Ministry of BUMN, which is the most important company of economic activities in Indonesia, has transformed in the human capital, that stipulated as a new corporate culture "AKHLAK" which stands for Amanah, Kompeten, Harmonis, Loyal, Adaptif, and Kolaboratif. PT Jasa Marga Belmera is one of the state-owned companies that implemented AKHLAK culture. This research was conducted to find out how the implementation of AKHLAK culture to improve employee performance at PT Jasa Marga Belmera during the Covid-19 pandemic and some strategy that are implemented. So it can be known that the strategy and implementation carried out have ran well or not. This research uses a descriptive qualitative methode to explore in-depth information. The techniques used in data collection use interviews, observations and documentation. Based on the results of the study, it can be concluded that strategy and implementation of AKHLAK culture has been running well even though it is not optimal. Some of them require improvement in both the strategy and the implementation of corporate culture so that employees are more aware of the importance of culture as a code of conduct. The implementation of AKHLAK culture is proven by having a positive impact on employee performance which can be seen through achievements and income in the company.