Modal Sosial dalam Pengembangan Kawasan Wisata Bahari (Studi Deskriptif di Kawasan Wisata Pantai Pondok Permai, Serdang Bedagai)

Abstract

This thesis examines the benefits of community social capital in the development of marine tourism areas on Pondok Permai Beach tourism, in Parih City Village, Hamlet 3, Serdang Bedagai Regency. This study aims to see the role of community social capital in utilizing and developing the development of marine tourism areas that can have an impact on increasing the income of the local community. The method used in this study is a descriptive qualitative approach. The data collection techniques used in this study are Interview, Observation, and Documentation, using Snowball Sampling techniques in determining informants. The results of this study show that the development of a tourist area cannot be separated from the role of social capital of the community. In this case, the social capital built by the community around Pondok Permai Beach through three components including: Trust, Social Network and values and norms. The community participates in the development of the pondok permai beach tourism area by opening a social network through cooperation with the management, and to strengthen the cooperation network, the community instills a value of trust that is strengthened by complying with the norms they use. The norms they use are unwritten. so that with this social capital, the community and the management benefit each other from social and economic aspects so that they can increase income in the process of developing the Pondok Permai Beach tourist area.