Habitus Perawatan Diri Mahasiswa Ke Salon Kecantikan (Studi pada Mahasiswi di Kota Medan

Abstract

This thesis explores the topic "Self-Care Habitus of University Students Visiting Beauty Salons (Study on Female Students in Medan City)." The aim of this research is to examine the meaning of beauty for students who engage in self-care practices at beauty salons, as well as the process of forming the habitus of female students visiting beauty salons as a social practice that contradicts the norms of the academic environment. The research method used is a qualitative, involving 10 primary informants and 2 additional informants determined by purposive sampling technique. The theoretical framework for this study is based on Pierre Bourdieu's concept of habitus. The research findings show that the meaning of beauty believed by female students who visit beauty salons is more focused on physical appearance, then supported by good skills. The students feel pressured to meet the existing beauty standards. The habitus of self-care at beauty salons is shaped by social interactions within the family environment, the demand to look attractive on campus, social culture and professional demands emphasizing the importance of appearance, trends displayed on social media and mass media, as well as social and gender norms. The formation of this habitus is also supported by economic capital, cultural capital, and social capital. In addition, this study also found that the habitus of going to the salon can support students' social activities, where good knowledge goes hand in hand with an attractive appearance. This can be seen from the role of this habitus in the accumulation of social and symbolic capital in the academic environment, especially in fields that accentuate appearance. However, if excessive, this can shift the focus of students from their social roles. There is concern that university students may become the dominant class who are focused on physical appearance and a consumptive lifestyle, thus ignoring their social responsibilities