Kontrol Sosial terhadap Perilaku Oversharing Mahasiswa di Media Sosial Instagram

Abstract

Oversharing is a phenomenon of person sharing information excessively or inappropriately about himself or others, that it can lead negative assumptions. The behavior of sharing too much information on social media can cause a negative effect. Therefore, social control is needed in the use of Instagram, especially among students in Medan city. This study aims to determine the form of student oversharing behavior on Instagram social media and to determine social control over student oversharing behavior on Instagram. The research method used is descriptive qualitative research method which aims to accurately describe the characteristics of an individual or the condition of a particular group in society. The data collection technique was conducted by observation, interviews, and documentation. Theory used in this study is social control theory by Travis Hirschi. The results of this study it can be concluded that there are several forms of student oversharing behavior on social media Instagram. Then it was found that family, religion, education, norms and values in a community play a role in providing preventive social control as well as repressive social control on student oversharing behavior on social media Instagram. Preventive social control is in the form of appeals or preventive measures taken to prevent oversharing behavior. Repressive social control is in the form of punishment after oversharing occurs on Instagram. Attachment, commitment, involvement, and beliefs are part of social control and can be assumed to be the cause of oversharing behavior on Instagram social media.