Indomie dan Gastrodiplomacy Indonesia di Nigeria Tahun 2014 – 2020

Abstract

This thesis describes Indonesia's gastrodiplomacy practices towards Nigeria through Indomie as one of Indonesia's brand from PT. Indofood Sukses Makmur Tbk in Increasing Economic Cooperation. This research is motivated by the popularity of Indomie in various countries, one of which is Nigeria. Starting in 1998, indomie was initially exported to Nigeria until it experienced significant development in 2014 when the complexity of poverty and high basic prices made Nigerians consume indomie as a substitute for their staple food. This research uses qualitative research methods in a descriptive-qualitative way. All data in this study was collected through the literature study method. Based on the results of this study, it shows that Indomie's success in the Nigerian market share cannot be separated from the various parties involved, state and non-actor state actors have full involvement in the popularity and acceptance of Indomie in Nigeria. Not only the government as the implementer of Indonesian gastrodiplomacy actors, but non actors can also be involved in the implementation of Indonesian diplomacy, one of which is Indofood through Indomie. The role of the government as an initiator is the main point in the success and progress of Indonesian entrepreneurs in campaigning various Indonesian products or brands through Indonesia Trade Promotion (ITPC) such as; Exhibitions, promotional events. The Indonesian government invited national companies to invest in the food economy and trade, and the cooperation has led to the strengthening of economic ties between the two countries