Pengaruh Anxiety Traits dan The Big Five Personality Traits terhadap Keputusan Investasi Saham pada Generasi Z di Kota Medan

Abstract

Generation Z is a digital generation that knows the intricacies of organized electronic communications. There is no doubt about Generation Z’s data-gathering abilities. Due to their ability, Generation Z have a higher chance and interest in investing in the capital market. This study aims to analyze the impact of anxiety traits and the big five personality on Generation Z in Medan City. The impact of anxiety traits and the big five personality will be analyzed partially and simultaneously towards investment decision. The research method used is quantitative with an associative approach. The population in this study is Generation Z in Medan who invest in the stock market, with a sample of 96 respondents, using purposive sampling technique. Primary data was obtained through direct distribution of questionnaires then secondary data obtained through library research. The analytical method used is validity test, reliability test, classic assumption test, multiple linear regression analysis, and hypothesis test. As a results, anxiety traits (X1) and the big five personality (X2) have a significant effect both partially and simultaneously on the investment decision of Generation Z (Y). The coefficient of determination test shows there is a close relation between anxiety traits and the big five personality with an R value of 0,840. Through the value of the adjusted R square, it is also known that the variables contribute 70% to investment decision variable while the remaining 30% is influenced by other variables outside this research model.