Kemampuan Value Oriented Development Interaction dan Kualitas Pro Growth Orgware dalam Meningkatkan Keunggulan Kompetitif Perusahaan Perkebunan di Indonesia

Abstract

In the current VUCA era, where situations change rapidly and tend to be unpredictable, it puts pressure on companies to continue to innovate for the company's competitive advantage. For every company to compete, it must have a strategy either explicitly developed through the planning process or implicitly through various company activities. This research tries to see from the perspective of the terminology of Resources Based Theory that resources are an essential antecedent in measuring competitive advantage from the factors of transformational leadership, organizational culture, pro-growth organization, and value-oriented development interaction. This quantitative study uses a questionnaire instrument involving 433 respondents from the management of plantation holding companies in Indonesia. Data analysis was carried out descriptively and inferentially using the Structural Equation Modeling approach. The statistical tool used is Lisrel 8.8. The data scale used is the ordinal data scale. The study's results found that the competitive advantage is greatly influenced by the ability of value-oriented development interaction, followed by the quality of pro-growth organization and transformational leadership. Meanwhile, organizational culture does not significantly impact the competitive advantage. Meanwhile, the quality of the pro-growth orgware and the valueoriented development interaction capabilities are proven to be good mediations for the influence of transformational leadership and organizational culture on a competitive advantage. This research implies that from the perspective of Resources Based Theory, achieving a competitive advantage is highly dependent on the ability of value-oriented development interaction in developing the company's resources. The key is how companies understand the relationship between resources, capabilities, competitive advantage, and profitability to maintain the competitive advantage.