Analisis Tingkat Penerimaan Belanja Online Pada Pelajar Sma di Kabanjahe dengan Pendekatan Theory Acceptance Model 3

Abstract

This study aims to measure the effect of perceived usefulness and perceived ease of use on online shopping acceptance among senior high school students in Kabanjahe. This study is a quantitative study with survey and with cross sectional methods. The population of this study is students of SMA Negeri 2 Kabanjahe, with a total sample of 181 students. The data is obtained by a questionnaire. The result of this study indicates that perceived usefulness and perceived ease of use have a positive and significant effect on online shopping acceptance. This study states that online shopping is acceptable if it has perceived usefulness and perceived ease of use.