Kajian Local Satisfication Pasca Event Sport Tourism (Studi Kasus F1 H2O Powerboat Lake Toba)

Abstract

Tourism is a rapidly growing industry and plays a significant role in increasing a country's foreign exchange, including through sports tourism events. One example of a sports tourism event in Indonesia is the F1 Powerboat Lake Toba. However, the success of sports tourism events is not only determined by the economic impact they generate but also by local satisfaction. Local satisfaction is crucial in shaping the destination's image and influencing tourists' decisions to revisit or recommend the destination. This research aims to examine the local satisfaction after the F1 Powerboat Lake Toba event, with a focus on a case study. A mixed-method approach is utilized, combining quantitative and qualitative methods to gather and analyze data from local/regional tourists and the local community. The analysis reveals that accessibility, economy, environment, culture, and security are crucial factors in creating visitor satisfaction and local economic growth.