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dc.contributor.advisorBuchari
dc.contributor.authorPakpahan, Tati Apriana
dc.date.accessioned2023-10-24T04:48:08Z
dc.date.available2023-10-24T04:48:08Z
dc.date.issued2023
dc.identifier.urihttps://repositori.usu.ac.id/handle/123456789/88250
dc.description.abstractThe Indonesian Consumer Service Foundation, a non-profit organization that handles consumer complaints, research, education, publication and provision of data and information, reports that Anteraja is the shipping company with the most complaints from consumers in 2021. The data indicates customer dissatisfaction with Anteraja's services. This study aimed to determine the level of customer satisfaction with the service quality of Anteraja and the priority attributes of the Anteraja delivery service that needed to be improved, to measure service quality. Text mining is used to determine the level of customer satisfaction, followed by the Importance Performance Analysis (IPA) method to determine service attributes that require improvement. The Text Mining method was carried out using a sentiment analysis approach to 1,000 tweets from Anteraja delivery service customers containing the keyword "Anteraja". Meanwhile, the advanced Importance Performance Analysis method was carried out by distributing an online questionnaire form to 100 respondents who use Anteraja delivery services. The study concluded that as many as 40.6% of Anteraja delivery service users were dissatisfied with the service they received. Improvement priorities are timely delivery, quick response to customer requests, compensation policies, and handling customer complaints.en_US
dc.language.isoiden_US
dc.publisherUniversitas Sumatera Utaraen_US
dc.subjectDelivery Servicesen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectText Miningen_US
dc.subjectSentiment Analysisen_US
dc.subjectImportance Performance Analysisen_US
dc.subjectSDGsen_US
dc.titleAnalisis Kepuasan Pelanggan Jasa Pengiriman Anteraja dengan Metode Text Mining dan Importance Performance Analysisen_US
dc.typeThesisen_US
dc.identifier.nimNIM180403168
dc.identifier.nidnNIDN0010116705
dc.identifier.kodeprodiKODEPRODI26201#Teknik Industri
dc.description.pages188 Halamanen_US
dc.description.typeSkripsi Sarjanaen_US


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