Faktor - Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Menempuh Pendidikan pada Program Studi Akuntansi (Studi Empiris pada Perguruan Tinggi Swasta di Kota Medan)

Abstract

According to most of students ,pursuing an education in the study program is a big challenge. Students will consider the conditions or circumstances.If the circumstances or conditions experienced are not as expected, students will feel doubts which then affect their decision to choose the study program.There search aims to find out and analyze the effects of educationcosts, job opportunity, academic programs, and university reputation on students’ decision in pursuing an education in Accounting Study Program.This descriptive quantitative research is conducted using quantitative data in the form of a questionnaire. Probability sampling technique is employed in this research in the form of proportionate stratified random sampling and 129 students of accounting study program at a private university in Medan serve samples. This research concludes that education cost, job opportunity, academic programs and university reputation simultaneously give a positive and significant effect on students’decision in choosing an accounting study program at a private university in Medan. Partially, education cost gives a significant and positive effect on students’ decision in choosing an accounting study program at a private university in Medan. Job opportunity partially gives a positive and significant effect on students’ decision in choosing an accounting study program at aprivate university in Medan, In addition, academic program partially gives a positive and significant effect on students’ decision in choosing an accounting study program at aprivate university in Medan. The value of Adjusted R Square is 0.795, meaning that 79.5% of students’decision in choosing an accounting study program at a private university in Medan can be explained by education cost, job opportunity, and academic programs, Meanwhile, the remaining 20.5% is explained by other factors excluded in this research.