| dc.description.abstract | According to most of students ,pursuing an education in the study program is a big
challenge. Students will consider the conditions or circumstances.If the circumstances
or conditions experienced are not as expected, students will feel doubts which then
affect their decision to choose the study program.There search aims to find out and
analyze the effects of educationcosts, job opportunity, academic programs, and
university reputation on students’ decision in pursuing an education in Accounting
Study Program.This descriptive quantitative research is conducted using quantitative
data in the form of a questionnaire. Probability sampling technique is employed in this
research in the form of proportionate stratified random sampling and 129 students of
accounting study program at a private university in Medan serve samples. This
research concludes that education cost, job opportunity, academic programs and
university reputation simultaneously give a positive and significant effect on
students’decision in choosing an accounting study program at a private university in
Medan. Partially, education cost gives a significant and positive effect on students’
decision in choosing an accounting study program at a private university in Medan. Job
opportunity partially gives a positive and significant effect on students’ decision in
choosing an accounting study program at aprivate university in Medan, In addition,
academic program partially gives a positive and significant effect on students’ decision
in choosing an accounting study program at aprivate university in Medan. The value of
Adjusted R Square is 0.795, meaning that 79.5% of students’decision in choosing an
accounting study program at a private university in Medan can be explained by
education cost, job opportunity, and academic programs, Meanwhile, the remaining
20.5% is explained by other factors excluded in this research. | en_US |
