Analisa Pemilihan Moda Transportasi Darat Medan-Sibolga dengan Metode Stated Preference

Abstract

Medan City as one of the largest cities in Indonesia which has a large population and population density has resulted in the use of land transportation increasing. The use of land transportation by many people chooses to use public transportation on long trips. The trip from the city of Medan-Sibolga is one of the long trips that use public transportation, namely Bus and Travel discussed in this study. This study used the Stated Preference method which was conducted by a survey in the form of a questionnaire to 100 passengers using Bus and Travel for the destination of Medan-Sibolga at each counter in the city of Medan. All survey results are processed with a binomial Logit model. This study used the linear regression analysis was carried out using the help of the SPSS program to obtain utility functions for model forecasting in the movement of mode users from Bus to Travel. The attributes studied were changes in time, cost, comfort and frequency of travel from Medan-Sibolga. The results showed the characteristics of respondents who used Bus and Travel transportation modes predominantly respondents with male gender as many as 55 respondents (55%), married marital status as many as 58 respondents (58%), bus public transportation users 60 respondents (60%), travel costs of Rp.140,000 – Rp.160,000 as many as 49 respondents (49%), travel time for 10-11 hours as many as 47 respondents (47%), The reasons for choosing the mode were cost/economic factors as many as 38 respondents (38%), travel intentions for work as many as 45 respondents (45%). Based on the survey results using the stated preference technique in the questionnaire and processed with SPSS, the probability of mode selection was obtained using the coefficient value of all variables that have a significant effect on the binomial logit model equation, the percentage of land transportation chosen by passenger cars (Travel) was 60.5% while public transportation cars Bus was 39.5%.