Strategi Organisasi Masyarakat Angkatan Muda Pembaharuan Indonesia (Ampi) dalam Memenangkan Calon Legislatif di Kota Medan (Studi Kasus M.Rizki Nugraha dalam Pemilihan Legislatif Tahun 2019 di Daerah Pemilihan IV Kota Medan)

Abstract

This research tries to describe Strategy of the Organisasi Angkatan Muda Pembaharuan Indonesia (AMPI) in winning legislative candidates in Medan City, namely M. Rizki Nugraha in the 2019 legislative elections in electoral district IV of Medan City. The success of an AMPI political strategy by contestants or political parties in observing strategies, the needs of community aspirations, planning and implementing programs to obstacles that affect the acquisition of candidate victory results in elections. This research uses a qualitative descriptive method which is an analysis of facts or events systematically and accurately about the nature of the research based on the data obtained. The data collection technique uses interviews and library techniques. The results of the research in this thesis are that there are several strategies carried out by AMPI towards candidate M. Rizki Nugara, namely an offensive strategy carried out through a programmatic campaign strategy, patronage politics. Making face-to-face meetings, dissemination through print media and social media to deliver campaign materials such as conveying vision, mission and programs verbally to the public without intimidation but rather education. Program offerings, namely equitable development in electoral district IV, namely Medan Amplas, Medan Denai, Medan Area and Medan Kota sub-districts, participating in the success of AMPI North Sumatra programs, namely e-money-based KTA, as well as raising UMKM, around us and political education and others. While the defensive strategy, namely by building a generous image on the clientelism strategy.